West End Alexandria Branding

Alexandria, VA

West End, currently under construction, will be located just due west of Alexandria, Virginia on the site of a former large regional shopping mall. It's a large mixed-use project that will include residential, retail, commercial, and entertainment uses. 505Design at Cooper Carry provided a name and vision for the property that is reflective of its’ core values, these include: representation, longevity and soul. West End will be a place to gather that will truly be interwoven into and an extension of the existing community, providing a new home for all.

Our team's full scope of work included project visioning, narrative, naming, logo, taglines, patterning, and full brand attributes.