Upside on Moore Food Hall

Arlington, VA

The Upside on Moore Food Hall is an innovative 29,000-square-foot urban food hall design featuring two levels of restaurants as well as high-end retail venues, like a wine market. The addition of the food and beverage options was part of the full renovation of Rosslyn City Center in the commuter-friendly DC suburb of Arlington, VA.

Cooper Carry used hospitality-focused design strategies, including warm lighting and clustered, comfortable seating nooks, to make the spaces feel like a lounge rather than a noisy food hall. The upscale offerings make the facility more like a culinary collective, with varied cuisines and atmospheres to encourage visitors to return throughout the day. You can grab a coffee in the morning and then return for cocktails in the evening.

We collaborated with interior designer Studio K and James Beard-nominated Executive Chef Brian Huston, who designed the diverse all-day dining and specialty food options, including an oyster bar. The Cooper Carry team created a cohesive style with nuanced touches to the independent stalls, like in the structure of the menu boards. Flexible seating options, murals tucked away in surprise areas, and a connection to the outdoors give guests reasons to return throughout the day to enjoy the facility.